http://www.gogogadgetogogo.com/work-1 daily 1.0 2025-09-12 https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430578935500-H9XF8JGEJJQ6O04RGSTC/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1415483010398-19YY2L8SLM5MECKABYRK/image-asset.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539986795672-A4OL67SN3BW1OMVNIJRR/image-asset.jpeg Work - It’s not because you can swim that you won’t drown in open sea. We created an interactive POV video that made people experience their own drowning. Users had to scroll continuously to stay above the surface which created a physical and psychological exhaustion. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430579294370-JGOU4APRCAPDSNVYMBFB/sortienemer.gif Work - Launched with a 0$ media plan. 10 million people drowned online. Per Stenius, Head of Digital @ McCann Stockholm "It’s probably the first time a website have ever made me physically exhausted. An incredibly immersive experience that leaves you completely terrified. And out of breath." https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539988157947-EEV8K8IPBX58SBT3E6LJ/xkKw5r8.jpg Work - Do cats love us? Everybody loves cats. But do they love us back ? That's the very serious question we asked ourselves with Whiskas. We created the Purrometer, an app enabling you to measure and quantity your cat's love and purr. It's basically a Shazam for your cat's purr. The more you cat purrs, the more purribels you could win. And the more purribels you get, the more gifts you win. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430577115301-91F1VSM1SI041W8CBHSU/image-asset.jpeg Work - Nike Football X _ SU15 To launch the Nike Football X, a new small-sided football collection, we decided to make a big splash in a very limited amount of time. We glitched every Nike Football platform for 48 hours without a single explanation. The results were pretty incredible : we sparked a wave of comments and crazy theory online. People thought Adidas hacked Nike, other thought it was fake. In the end people freaked out and we succeed in having everybody talk about the new collection. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430337791792-IUAQSDJM7ORH0KW80HMB/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539987844224-DWQHYD4SYX78Q2TEPFCM/SU15_NIKE_DOTCOM2.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430575990784-HQ4R7OMKXR900N9J9G0R/image-asset.gif Work - Nike Football _ SU15 https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431203334138-NFTX6O1Y4GYWDE8BAZC6/image-asset.jpeg Work - One-Of-A-Kind We created a unique pattern made of an aerial view of the buildings where he grew up. Every single details of the boots recount a special moment of his career, honor a person that mattered in his life. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431203059517-6S3QXZC5DUL9LKCNT97M/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431307926570-XHVOVJ2XNT3AND5ECOYT/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1623632588261-D3DJS5550UGF1XMR6CD6/Pogba.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431202520584-97VNPFUOAZV5R33XKN1O/NIKEiD_PaulPogba_PersonalizedBoot.pdf-27_LOWRES.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431202597250-GD04GP907TJFB5ISHKGR/NIKEiD_PaulPogba_PersonalizedBoot.pdf-31.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431202953597-UGDCLWHK4161DS5G6GE2/NIKEiD_PaulPogba_PersonalizedBoot.pdf-28.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431202792763-KAGNMF7W9V3F5KXLKMQ4/pogba_full_Technical.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539988422176-XMPBJCKSV3JAHQPVRV0S/image-asset.jpeg Work - The story behind the cleats PAUL POGBA was famous to wear customized Nike iD, the only shoes that enable him to show his personality on pitch. In 2014, he scored a goal with Juventus and lifted his shirt to reveal the words " R.L.S City Boys " - the name of his crew when he grew up. He showed the world how proud he was of his hometown Roissy En Brie. We created a unique Nike iD Tribute Boot retelling the story of his origins and his hometown. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1475007527882-ZASSC7P5XJAM3XMO5C5K/image-asset.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1431796464961-SBAIHHWR6CAYT70IMDKT/image-asset.jpeg Work - "Wait, what are those crazy boots?" After only few days, his new Magista iD boots sparked a huge wave of curiosity online. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1432424025085-A8FBXPUFAVM8JNQT00G8/image-asset.jpeg Work - Laser Etched We laser-etched the illustration on a piece of leather to create a one-of-a-kind piece of art. Every single intricate detail in the shoes retrace its unique timeline. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1434077099601-U667BWXMREGCLO6UUN9Y/image-asset.jpeg Work - The Task In 2014, the Air Trainer 1 celebrates its 28th anniversary by launching a new cross-training shoe the TR1. Our job was to create a piece of art to celebrate this anniversary retelling the story of the Air trainer 1 and the TR1.   https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1432424083716-8ETHDTYB94TV68Q91RPJ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1434076574819-USEV5EC6RBJH5H7IV1EI/image-asset.jpeg Work - Nike Men's Training The Air Trainer 1 is the first cross-training Nike shoe ever created and it was a revolution. Tinker Hatfield designed the Air Trainer 1 as a hybrid court shoe after being tired of packing his four pairs of shoes : basketball, running, weights and one for racquet sports. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1432423868782-HZNJ7FN5HDY8UK4Q8RHR/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1432423991415-QZ9NSZUE10T61JUNYWBT/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444315051375-R9DPIA8WE8831NAYEKR6/image-asset.jpeg Work - Every detail has a meaning Central to the design is the Eagle – a principal element of Polish visual identity. The motto of Lewandowski’s hometown of Warsaw, “Semper Invicta” (Always Invincible), also appears, reinforcing the striker’s undestructible mindset. Other symbols on the boots include Lewandowski’s personal logo, jersey number and a judo belt that pays tribute to his father, a former judoka who passed away when Lewy was a teenager. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444315932889-2EJKNIV2A9V5DNUGUE5L/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444342806961-I0QB6TDHIVBHQERVQXFM/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444315166903-EZWFAB24G6E9C15K00CK/image-asset.jpeg Work - Nike iD x Lewandowski Robert Lewandowski’s unique game style and personality has been shaped by who he is and where he’s from. We created a 1-of-1 personalized Nike iD Hypervenom to bring his story to life. When he received the shoe, Robert sent us a personal message to thank us. He wrote that he was particularly moved by all the details of his life drawn on the shoe and that he’ll proudly wear them on the pitch. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444315649668-BYO1RR91BVH4USQWG2AJ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1445018842618-O5NB2EG1845BRX2SM465/image-asset.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444315467178-YICRE3WP4FS4MVWEFFVI/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444316153767-AYQB5I9LW7UGB0N9FCL0/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444314912657-MHQECJJNWA1W31Q78LIG/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444345510992-66YUJIPTJXJ49LYN4UH1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444345217357-Y6LQ4PKTKSVFZC55ZRYK/image-asset.jpeg Work - Most engaging Nike Football Post ever On Instagram, Nike Football reached its highest score of 404 K likes. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444341068196-09T635HHF9WB9PC7SI04/12142349_172776956398715_1726911097_n.jpg Work - The Box To be faithful to Lewandowski's story who went through a lot, we created a box that looks like his life from the outside: damaged, scratched and bumped. But just like his spirit, it's unbreakable. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444341148137-HNOCQ40HC0QIV30YLWC4/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1447031816108-UXULR2IPU9EPSMBG4B7V/image-asset.jpeg Work - Nike Bre4k_ThrOugh To launch Nike MagistaX soccer boots, we created Bre4k_ThrOugh, a retro video-game. Each level brings a new difficulty and a new design. Level 1 pays hommage to the beggining of video-game with wire-frame design. Level 2 uses an 8-bit style while Level 3 evolve to more polished graphics. PLAY HERE : http://www.magistaxbreakthrough.com/ https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444412377653-5A56372TTA9244866DOC/image-asset.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1445020005717-5VGIFA5BFPFV06LR7N5Y/image-asset.jpeg Work - Arcade Game To make the Bre4k_ThrOugh experience even better, we created an old video-game Arcade displayed in many Nike stores across the globe. Just take the joystick and try to put your name at the top of the leaderboard at selected Nike stores. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474998884846-CDA4CEBN6XBF8R8KG311/image-asset.jpeg Work - Nike Football X To encourage people to register for Nike Football X tournaments, we created films for all the major markets in the world. The films are based around a very distinctive 8-bit art direction where modern glitches meet old video games graphics. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474933716778-8IFA2A9TET761BNGDU21/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474933874526-NV5RPMN8OZ91IAPR1VIH/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474995848284-G85UVNG7PGBAD0ZP366B/image-asset.png Work - Nike ID x Luiz&Silva In 2014, David Luiz and Thiago Silva were central defenders at PSG and with the national brazilian team. Their friendship helped them become one of the best defensive wall in the world.   We celebrated this duo by creating the first complementary pair of football cleats. Each player's cleats are a one-of-a-kind that represent who they are, but next to each other they form an another whole. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474996914165-D0UMTVI4CK6KDKBNS8SX/image-asset.jpeg Work We asked them how would they define each other. David thinks Thiago is calm and unmovable like a polar bear. Thiago thinks David is crazier, takes more risk, isn't scared of attacking while still being agressive just like a lion. They're the Yin and the Yang, the ice and the fire. Each shoe has a hint of the other player, showing graphically how they both connect and how being complementary made them one of the best pair of defenders in the world. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474996123346-HHZI6CDARUVVB40N80SU/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474994196678-TQPL8UT925S5LA8JJUFZ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539987583011-UJDD44H6BFAAOXX4NU81/05_Hero_0668.jpg Work - Sport Chek - 2016 Olympics Campaign No one knows What It Takes to make it to the top of your game better than an Olympian. While wins and success are often celebrated, it’s the grit, resilience and determination that gets an athlete to the top. Every athlete shares a common thread on their journey to the Games: Adversity. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1506977788687-LC53T3QUG59NLNM25NZ5/giphy.gif Work Hope you like paper-scarf https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1506977600174-9IPL72GI0XVYJ1PI6PFQ/Screen+Shot+2017-10-02+at+11.24.46+AM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1506977684800-GSWP37W6KIIEM8NJTW5Q/Screen+Shot+2017-10-02+at+11.25.11+AM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1506977571342-X2W3ULZOH9APZP4X6VWX/Screen+Shot+2017-10-02+at+11.24.38+AM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1506977342068-4HZUZVII7HS6CG9AGVLQ/sammi-pic.jpg Work - MEET SAMMI - An AI with a moody persona We are in the era of Artificial Intelligences and Vocal Assistants. Google Home, Siri, Alexa and other voice-activated devices have many capabilities but they lack something essential: personality. We decided to experiment and create an AI with a human touch. Meet Sammi, a virtual assistant with the moody attitude of a Swedish grandmother. Ask her anything you want, but just like a real person she has her moods and might not want to cooperate. Sometimes she’ll be accommodating, and other times she’ll be grumpy and will do what she wants. For instance, ask her to order a burrito, and she might order a salad instead because she thinks it’s healthier. Ask her to book you a room, she might tell you to piss off. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1506977727662-XI4HFJN2Q8QILJ4KG318/image-asset.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520549529970-MY55KJ8T8BN41DEV3TES/Jessica-Jones-S2-poster.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520549162614-F2CPZBXGWE322927H47G/maxresdefault.jpg Work - Jessica Jones Season 2 Launch Campaign https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520549552869-2A813LGYL9VDKZAP1GG3/Jessica.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520550371994-5A3VXP5P7NOE151Q1SUW/Screen+Shot+2018-03-08+at+2.06.04+PM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520549958847-M7GVIYKEMPDYPQ6XYCFU/Jessica+Jones+S2+no+filter+billboard.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520553366647-BGTGZ6MFLJS18P4453LR/Screen+Shot+2018-03-08+at+3.55.40+PM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1520549928090-GF42RBJVCFFZBG4CKJ4E/giant+Jessica+Jones+season+2+billboard+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539984415374-WA3MN512TXW0LRG5IQEE/GMaps_Logo.png Work - Google Maps API Global Launch Google Maps asked us to launch their new product: Google Maps API. This platform will allow game developers to create real-world games in a simpler way. Just like how Pokemon GO changed the way we play mobile games, Google Maps API will change the way we create maps and build video games. But no matter how revolutionary and exciting this might be, an API remains something hard to visualize and therefore hard to get excited about. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1522727450838-8KEVAEV9T66KSMA6E6YV/Apr-02-2018-20-46-43.gif Work - Launch Film We launched Google Maps APIs to a wider audience with a 30 sec film. Every 3D element has been created in-house using assets from our Unity Demo. The film has been reposted by major websites and blogs from the industry ( Mashable, TheVerge, Hypebeast and others). https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1522726981294-G4G0AQYZB8R3W91DJW76/Transformation+-+NYC.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1522723780129-ZGF4L4CKIOQWBQ8IQLXF/Screen+Shot+2018-04-02+at+7.49.12+PM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1522727411980-517QBSIFBWVIU2RI4QNW/c4d_dragon_fire_sim_rs_001_0110_00000+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1522722859237-QWTBFI5FZ5A593DPVGHO/Screen+Shot+2018-04-02+at+7.27.17+PM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1522723865428-LAZNBOQ7NOKLIH7N8D41/Screen+Shot+2018-04-02+at+7.47.34+PM.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539985750740-BYM7RTL95SKTVXXYBSV1/Screen+Shot+2018-10-19+at+11.49.02+PM.png Work - Unity Demo To visualize what Google Maps API enables, we build a Unity Demo using Google Maps API. The concept is to have a sandbox experience where the user will be able to go anywhere in the world and customize it as if they were building their own video game. From changing the texture of the road, the height of a building to spawning a full-size dragon on top of a house, the user has the full experience of building its own game world. Everything was designed, developed and produced in-house at B-Reel Los Angeles under our lead. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539989242999-QP9BIL0BGMXXW6HE6U92/FDLXCLOUD.png Work - Google Cloud x NASA FDL Amongst other cool things, NASA’s development lab is looking for new planets and even for life in space. This crazy dream always needs new technology and machine learning has proven to be a very interesting ally. Google Cloud is partnering with NASA to bring their computing power and knowledge in machine learning. The artificial intelligence is helping them with new ways of thinking and processing huge amount of data. https://cloud.google.com/nasa-fdl/ https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539989665052-1ZJEKYU47L7K6E8B7ZXJ/astrobiology.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1539989677059-NQGOIKLFYF5KLJVSAFT2/exoplanet.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1540211974881-SY4FRFSDH4OOFIVHOPWU/youtube-takeabreak_1x.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1540212011134-Q33OJZSHJR3G51JYVH0O/app-timer.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1540211850300-PN3J4QSRC39LORXMO0RO/DcsT29cV0AEvoeI.jpg Work - Google - JOMO Usually, brands come to us to make consumers use their product more and more. This time, Google came to us to limit people's time on their Android smartphones. Technology is amazing and has brought a lot to humanity. But we seem to have lost some control over it. Indeed, our phones are making us unhappy by taking too much of our attention. Most notably, users claim that their are afraid of missing something if they aren’t on their phone. That’s why Google has decided to step up and take some responsibility. Together we collaborated to bring solutions to people around a new concept : the Joy Of Missing Out. We brought some ideas to create awareness around the issue and give users the control to counter them. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1540212485013-5KW21G3X0JRPG3H5QJSK/JOMO.png Work - Time well spent We worked with the Android UX and Product team to find new tools and new ways of using smartphones to help people reduce their time spent on it. JOMO is a movement that just started, and this is the first concretization of the idea. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1553900693439-OBNOVA1XFLE8HE3LYDV5/Diapo3.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1553821895095-LZF3R6LXU152BMR3JM9N/Diapo.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1553883198780-FPMBKBU0MK7WWJT5V1BN/55942432_126488228462288_1734472108293197905_n.jpg Work - Foot Locker -Space Collection To launch the new Foot Locker Space collection, we collaborated with rappers Manik MC, Prince Waly and dancer Malboneige to create a unique performance. The result is a futuristic light installation that reacts in real time to their voice and every move. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1553821940516-ACICFPQ4HOB3T28FOTT5/Diapo2.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1569487012639-0IMU09CKDZO9AIINAK3H/EE3OrLCX4AAVgiG.jpeg Work - Instagram - ❤️ sur toi We collaborated with Wieden+Kennedy Portland on the first ever campaign for Instagram in France. We were asked to find a language system to articulate their message. The ♥️on Instagram is more than a functionality. It’s who the brand is. It’s a platform to show the ♥️, share the ♥️ and enjoy the things you ♥️ with everybody. We came up with a campaign tagline that would resonate with the French audience. “♥️ sur toi” - an idiom borrowed from pop culture that translates literally to “♥️ on you”. This tagline is modular and can be used for different things. For example, for the launch event, the tagline became “♥️ sur Paris”. It also became “♥️ sur Musique”, “♥️ sur Boomerang” and plenty more. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1569489621371-5VINH8E9NWK47T9IL2FJ/CoeurSurToi.jpg Work AGENCY: Wieden+Kennedy Portland CREATIVE DIRECTORS: Darcie Burrell + Azsa West ART DIRECTOR: Pierre Jouffray COPYWRITER: Cécile Pimont https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1596676847369-A6IJRT8V5PT3XL89MRC6/fearless-1337f24x5-2000x.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1596676805248-UA1NHLXWNNZBMC6A5NJQ/thumbnail-3-2000x.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/65be2c2b-09a0-411d-87de-2f107cb0a16f/Capture+d%E2%80%99e%CC%81cran+2024-02-07+a%CC%80+12.04.42.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1596676769436-XHX5PFOBO0XENSYX0GXG/cheeky-0887f24x5-2000x.jpg Work - Levis H120 -Bodywear Live in Levi’s bodywear campaign launched in 2021 to highlight a “lifestyle” of confort and style. We created a look-book, language system and visual treatment for the launch of Levi’s bodywear. Including diverse models - No retouch on bodys Social campaign + Print https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/ee1cc8f9-adff-4f7c-b2e4-94eac5e7c10f/Capture+d%E2%80%99e%CC%81cran+2024-02-07+a%CC%80+12.04.05.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/ce9867da-8ad6-4a0f-9311-2eaca572b20e/Capture+d%E2%80%99e%CC%81cran+2024-02-07+a%CC%80+12.04.21.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1609110509968-1CUKGMZ81QJVRCOW2SKO/d47dbfbb-6da8-4bf9-a629-1777f2600276_rw_1920.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1620257413179-75NAF8QZITP2RASR6IJN/image-asset+%281%29.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1620257435139-ZSU1D2VXVELYZC1DLHLJ/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1620257607341-0LYQ0V2YWQ55MV0UGC4B/image-asset+%282%29.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1620257626486-P0N8WCGTDGZ90ZPA6PNA/image-asset+%283%29.gif Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1609112804921-69759TJLJPXS0D4MW7AJ/Untitled-2.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1609112783428-0N3OR1YOI86M68PK1S65/Untitled-1.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1609110721485-BG27H1C9C99D5RTAH75L/frame_0000.png Work - Representation The ‘Shoes don’t change the world’ campaign celebrates inclusion and the importance of being yourself. When we don't see others like ourselves, we wonder what's wrong with us. When in reality, our difference is our power. Representation is what will inspire the next generation to embrace and celebrate being different. Abisha and Jordan reveal their own experiences growing up and not being accepted and fighting for a better representation in their art. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1609110535718-RAJO4BDHIR1XELO1AN9P/c78655ea-78cf-41cc-8c84-e0196d07231e_rw_1920.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1609110247970-D4BOROOGCHTJFX2VT8PE/118614949_153594649709027_2435663243401126658_n.jpg Work - Shoes don’t change the world. You do. In 2020, Foot Locker pledged to donate $200m to the Black community through economic development and education. We unveiled the new brand platform to inspire change for the future: Shoes don’t change the world. You do. The statement is born out of the insight that shoes don’t make the person, the person makes the shoes. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1622022436386-KZVBOSQS02ZENBZKL0MW/188020912_3981422655275767_5864522185147850735_n.jpg Work - Adidas - Run for the Oceans 2021 Every year, Adidas teams up with Parley to help fight against plastic waste. With Run for the Oceans, athletes, influencers and runners from all over the world are pledging kilometers ran to save more plastic from entering the oceans. In 2019, we worked with Adidas to create a new campaign. A campaign to challenge runners to work even harder. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1622022758567-O8QVY6XJ2XHA3H386XXW/Screen+Shot+2021-05-19+at+2.54.26+AM.png Work - Impossible is nothing. When we pitched to have a Real Madrid star and a Barcelona legend running next to each other, we never thought that would happen. When the campaign was delayed 2 years because of COVID, we never thought it would happen. Well, it happened and we couldn’t be more proud. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1623631685860-4BA56A0SPHIR6SGXASGR/Screen+Shot+2021-05-26+at+12.14.01+PM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/246c802f-7477-4a75-94ac-7c6361b68ecf/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+15.14.55.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/bb7c43c2-890a-4807-b56e-3e593b1d00e2/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+15.14.13.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/53215eea-0b08-429b-9bf4-f673aa0cd393/1T5A6134.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/88778aa9-992a-4185-a46c-f6323004c7db/1T5A5797.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/50cbd8ab-62ad-4cc3-a113-013bf98359fe/ellesfontyoutube.jpeg Work - Elles Font YouTube This year, we wanted to encourage all the future female creators that still hesitate to go ahead and start their channel. How? By amplyfing the voices of established creators, their experiences and giving them a platform to give advices to the future “Youtubeuses”. We leveraged EllesFontYoutube (TheyMakeYoutube) the YouTube Female Program to answers questions and give them additional support. Because let’s face it, a simple film won’t fix all their problems. We picked very different profils, brave and bold women who are changing the game by breaking all the stereotypes and labels. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/f943f978-65f7-4894-9dc5-6efafe112e6f/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+15.14.29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/63593433-cc76-40e3-8278-9feddf0c1016/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+15.14.22.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/c963bd43-aa7f-4a1b-b04f-b8c09deb6253/FNbIQWHXMAcMVcq.jpeg Work - YouTube International Women Rights’Day 2022 Yes I know another brand doing something for IWD. But I promise, we didn’t appropriate an important date to do some feminism washing. We did it right. Here’s a scary fact, only 30% of Youtube Creators are women. Why? -Lack of confidence -Fear of cyber bullying -Lack of female representation -Fear of judgement https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/c7f0f4f9-8776-4c49-8d88-11b92ee4036e/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+20.56.10.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/8af583d6-53a0-449c-9a64-a7d004fdb758/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+20.56.33.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/f685d24b-bffe-4c2f-98e4-6829be7a08b2/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+20.57.14.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d63d9386-0f01-4768-9616-98793664939e/Screenshot+2022-04-27+at+21.28.06.png Work - Pot-au-Phó Yué Wu picked the Phó to represent his vision of France. It is one of his favorite childhood dish but it’s also a dish that speaks heavily about France past history and the colonisation of Vietnam and the creation of “Indochina”. Pot-au-feu is a french dish that inspired the vietnamese dish Phó - that phonetically-speaking sounds like Pot-au-feu. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d676003d-e32f-4a40-b94c-b59ae811e9cf/RPReplay_Final1634824896-2.gif Work - France Reimagined France’s image and representation is always full of misconception and stereotypes. If you ask any foreigner what they think France is, they’ll answer you fancy food, art fair, luxury, fashion show, beautiful women.. oh and Paris of course. People see France as it was in 1970. Weird mustache guy eating frog legs while playing accordeon. Today’s modern France is so much more diverse and interesting. Because food is the first thing people think of France, we chose it as a medium to tell our artist’s stories. We asked 4 artists to reimagine a dish with PS to show what their vision of France. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/37281cae-4e66-4d33-9307-38a1e9744c85/Screenshot+2022-04-27+at+21.28.26.png Work - L’Attiéké Aurélia Durand is proud of her Ivorian heritage. Every night, she would eat with her mother at a table full of delicious products made of both cultures. Baguette and cheese would sit right next to her favorite dish, the “Attiéké”. It’s this mix of culture that she decided to celebrate through her artwork. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d72faead-2806-4cf5-bc8b-36519e5048cf/Screenshot+2022-04-27+at+21.29.15.png Work - Le Cake à la Broche Lili Des Bellons got inspired by French history and its typical hunting fresco with his “Cake à la broche”. The Cake-aux-olives (olive cake) is usually served with ham and Lili wanted to show another side of France, a vegeterian France where we are breaking away from the traditional meat-eaters. In this fresco, he depicted with humor hunters chasing olives then cooking them on a pit. It’s both an hommage and a twist to French History. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/0d17a655-3ea4-4abf-80aa-1d284b99dcf1/Screenshot+2022-04-27+at+21.28.38.png Work - Moules-Frites Léa Chassagne decided to create a unique version of France with “La fête à la moule”, a fun hommage to her summer vacation in France where she used to eat ”Moules-frites” (Fries with mussels). A popular dish that get you sticky fingers, far-away from the fancy restaurant in Paris. She wanted to celebrate the middle-class that is often misrepresented in France, the one that camp on the beach, eat dirty-food and have fun. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/98753d98-d11d-4095-bf11-5d91a64d0988/Capture+d%E2%80%99e%CC%81cran+2022-04-27+a%CC%80+20.56.24.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1474998884846-CDA4CEBN6XBF8R8KG311/image-asset.jpeg Work - Nike Football X To encourage people to register for Nike Football X tournaments, we created films for all the major markets in the world. The films are based around a very distinctive 8-bit art direction where modern glitches meet old video games graphics. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/11398100-c3e3-4931-ada9-abcbc511e25d/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.04.12.png Work - Démarquez-vous Translation: All Together, All Together. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d9938f57-8e0f-4f14-8d42-d5dc7c99f037/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.03.36.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/3296c788-f316-42ef-a34c-9fb2f418e2e5/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+16.57.23.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/2bb575c8-ad28-4ad5-a818-30e4ffb9d33d/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.03.31.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/e54e5c8b-195c-4ad3-bf04-858756bd4774/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.03.43.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/67b3e9e9-6f25-413d-97b2-0de89bacdd14/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.32.14.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/05d753d3-46fb-4dfd-b26d-33849c632a83/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+16.53.10.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d1a44049-3e73-41dc-b232-09d83c643df2/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.04.01.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/fe3da56b-5ad7-4611-82f7-6fb0b203ab79/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.31.39.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/30e5e574-4141-4669-93ad-1a3ad36b6381/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.04.28.jpg Work - Démarquez-vous Translation: Those who aren’t jumping aren’t French. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/3ce11b3e-1cdb-4f22-a590-6a6a007aa0a9/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+16.57.17.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/b39dad47-a5bf-463b-9153-9ee6f8099032/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.57.38.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/221a8d38-744a-4398-85d8-c87fee7eddc5/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.56.42.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/0b0ee2cf-d7fc-4c83-a4b1-237a8c70e940/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.57.50.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d7673635-6a55-4a27-bf55-b1f01e518598/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.56.27.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/652c90f3-68d5-4850-8d28-a91b37e30855/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.58.35.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/129c3cae-3048-48db-ae78-5e60542bd415/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.58.20.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/fb6a1fc6-1aab-456a-9b34-5b24fe299c9a/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.55.40.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/9654a7de-3008-4d48-8812-b18c326721a1/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.58.03.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/59a9871b-bf5c-4da3-bd25-64db488f137c/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.55.54.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/da28d762-3c64-40ff-ae20-1be40b844472/Capture+d%E2%80%99e%CC%81cran+2023-03-17+a%CC%80+17.47.19.png Work - Démarquez-vous Traduction: Football is us https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1708021352312-8FDDISIQ4K7O1N9MIIHT/Screenshot%25252B2024-02-15%25252Bat%25252B19.05.32.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1708020701910-W5UUZTC9J7KATZ1PU61U/Screenshot%252B2024-02-15%252Bat%252B19.04.15.jpg Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/68b7df7b-6957-46bb-b0cb-57a2f6cc8db9/367980135_238622705812320_7678277325646021722_n.jpeg Work - Google Pixel UK In 2023, Google Pixel has kicked off a major sponsorship deal with the Football Association ahead of the Fifa Women’s World Cup, becoming the FA’s official mobile partner. To celebrate women football in the UK, we created an anthem film and social series celebrating the grasroots teams as well as Lauren James through the lense of the Pixel phone. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/423b4a92-5ee3-4064-a419-9c9818f17b55/Capture+d%E2%80%99e%CC%81cran+2024-02-08+a%CC%80+15.51.48.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/64d1534a-47c9-4c43-af61-368bdc504cd3/Capture+d%E2%80%99e%CC%81cran+2024-02-08+a%CC%80+15.53.44.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/0bbab859-d7ed-4690-932f-55252e7f0fcd/Capture+d%E2%80%99e%CC%81cran+2024-02-08+a%CC%80+15.54.12.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/42795680-3b8a-4231-a6d2-60b49dfdd10c/Capture+d%E2%80%99e%CC%81cran+2024-02-08+a%CC%80+15.53.59.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/6030e8a0-0f5e-4cb3-895d-46502ebccbaa/Capture+d%E2%80%99e%CC%81cran+2024-02-15+a%CC%80+19.36.19.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/aac994d2-3853-4e8d-9fc3-80ef1ba4c108/Capture+d%E2%80%99e%CC%81cran+2024-02-15+a%CC%80+19.38.51.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/bc749a1c-1ff8-41a9-b87f-50710150555a/Capture+d%E2%80%99e%CC%81cran+2024-02-15+a%CC%80+19.37.57.png Work - Démarquez-vous Quel que soit le cas, la façon dont vous racontez votre histoire en ligne peut faire toute la différence. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/e1254150-7e1f-48eb-bc0c-4d606fc9010b/RB_20240606-70-2048x1365.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1d306859-1b47-409b-b115-605888142a6c/MAGAZINE_STOPMO-1.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/f6d1816d-f0ed-491c-b5d4-a5a250dd6954/blurred-man_large-scaled.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/9a3298d8-0cf6-4804-adc7-c889de6b3551/BAR_TABAC-1536x2048.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/4a97a2b4-a480-4141-8a61-9cf0595b2a47/34_TRIPLE-2048x1365.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/aed914a0-864b-4cbe-8a99-bd09539f525e/RB_20240606-61-1-1365x2048.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/49b7eb54-f576-483a-abc8-f4e91ca4cc19/RB_20240606-71-2048x1365.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d68b89a5-458b-4c1a-a9da-a9b56b8e60d2/COUVER_SOLO-1365x2048.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/878d0d5c-a283-4a41-9da2-a7e3348ed82c/INSITU-3-2048x1151.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/76d1581f-ffa7-49b2-8366-357fbb067cf4/TOP_SOLO-2048x1365.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/c4f6e0bf-eb3b-41d1-bde7-dc8dc2d76341/RUE_INSITU_LARGE-scaled.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/fe607a3d-87c6-477b-831d-54e42204f67a/Assiette4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/2002a037-775e-4ca2-a261-f95c882ba897/Assiette.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/55f0b792-348a-4add-aa3a-80166f27369f/FinaleV23-2048x1536.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/f38bed60-47a9-4579-9d30-f3dd7222c79f/CASE_2.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/e3f71d69-d9b4-4853-98ba-b28cc5c869d7/ROSBEEF-INSULA-ABSOLT-7999-2048x1366.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/2c108e4b-7c9f-44c5-b29d-d8f04beea36a/Rosbeef+x+Insula_BOARD.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1aedbf14-7c07-4887-ab2c-6e092b7d63b8/videoframe_0.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/e07f3e68-c4cc-47aa-8a1b-6a0daa9ae2a2/FinaleV22-2048x1536.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/2746e1c2-04d4-46b7-b6cf-94daf889e398/ROSBEEF-INSULA-ABSOLT-7900-1366x2048.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/fecab403-67e4-4c8e-92db-3859f559ccfa/videoframe_0+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/14f2b606-50c6-475e-a988-d4a67a5f758d/25_Nike_Shubman_Preactive_Still_4x5.png Work - I don’t give a doubt. Shubman Gill is an Indian cricket superstar. While others chase validation, he answers to a conviction that comes from within, forged through sacrifice and relentless dedication. This isn't about proving doubters wrong—it's about proving himself right, again and again, until winning becomes his only language. Because when you've proven yourself right enough times, self-belief matures, and becomes something much more potent. We created a pre-reactive post his game to make a statement no one could ignore. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/68f0ca8c-b3a1-49d9-bd9a-160c5e4f933e/WhatsApp+Image+2025-04-18+at+23.47.17_31868afa.jpg Work - Make it stand out Gill Shubmann x Nike IPL 2025 cricket Winning is Everything https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/92659ef6-0a48-4143-a7b8-9ca187438a1d/Capture+d%E2%80%99e%CC%81cran+2025-08-20+a%CC%80+19.22.21.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/00609a83-65ba-4b50-9b82-67e7fe377bdc/1753418712692.gif Work A piece of home, carried with her onto the court as she brought a nation – and her dreams – into full bloom. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/ce842e14-cca8-4a15-bb7f-0407d85b8b4b/Capture+d%E2%80%99e%CC%81cran+2025-08-20+a%CC%80+19.30.04.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/e8ce0cf8-e57d-45ce-9608-ceddb74942fc/Capture+d%E2%80%99e%CC%81cran+2025-08-18+a%CC%80+12.44.53.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/736bd980-ef51-4bf2-bfc5-e01d5bfbe9e9/Capture+d%E2%80%99e%CC%81cran+2025-08-20+a%CC%80+19.32.54.png Work - This symbol became a fashion statement in Vogue Philippines. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/86e31d60-dd12-4bbe-80cc-5322d3cc3502/Capture+d%E2%80%99e%CC%81cran+2025-08-20+a%CC%80+19.32.44.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/9bb0aafe-5cb9-40d7-92ac-e0f34e0735e0/1753418712629+%281%29.gif Work - History in full bloom Alex Eala made history at Wimbledon as the first Filipina to break onto the green. Ever. To honour this moment, we gifted Alex a one-of-a-kind Nike hair tie featuring the sampaguita, the Philippines’ national flower. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/d16d65a2-70a2-4ddd-a973-a07be1b90667/Capture+d%E2%80%99e%CC%81cran+2025-08-20+a%CC%80+19.32.10.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/9b748b2e-e55c-4a69-afb3-ab22cec597d2/Capture+d%E2%80%99e%CC%81cran+2025-08-20+a%CC%80+19.32.18.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1475169492664-DPUCPRPMCFVO8IJTT6MC/09_1094x1094_MAPLE.png Work https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1503436861749-D72FMALE497QRPCZ36FS/183402e455fd312f.jpeg Work 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https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1415495158680-FENPTPUDRPP7EUY2SBFE/image-asset.jpeg Awards https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/b667d76f-1906-4048-afe8-0d5065ca70c9/WhatsApp+Image+2025-04-18+at+23.40.04_f1dbdb1d.jpg Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.gogogadgetogogo.com/about daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1708019599127-WS9303617A1JYWPLGY9W/cecile_jury.jpg About https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1708019673354-34L4POUBGY2PUXCOM193/Screenshot%2B2024-02-15%2Bat%2B18.53.31.jpg About https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1708019807172-IRVJI2TL46S6ELUKDAO2/image-asset+%281%29.png About https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/abd4590f-317b-4d38-8658-0fe59689b61e/Capture+d%E2%80%99e%CC%81cran+2024-02-15+a%CC%80+19.05.25.png About - Bonjour ! I’m Cécile Pimont, a French Creative Director (Copy) with a very international background. I’m currently a CD leading the Nike account at BBH Singapore. I worked across the world (literally) : BBDO PARIS > AQKA PDX > TBWA CHIAT DAY NYC > B-REEL L.A > FREELANCE IN EUROPE ANOMALY LONDON > ROSBEEF! PARIS BBH Singapore I really and very sincerely love leading teams and making good work while being a good human. Don’t be a stranger, let’s chat. cecilepimont@gmail.com — Interviews — In English http://www.thefwa.com/article/meet-the-fwa-judges-cecile-pimont In French https://www.llllitl.fr/2019/10/publicitaires-francais-amsterdam-cecile-pimont-pieyre-alexandre-treuil/ https://www.llllitl.fr/2016/07/creatifs-francais-new-york/ http://www.ferembach.com/cestquilescreas/redacteur/cecile-pimont/ https://www.cbnews.fr/creation/image-cecile-pimont-tete-creation-rosbeef-81091 https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/3302679c-7e97-459d-917b-d057fca8730a/Capture+d%E2%80%99e%CC%81cran+2025-02-09+a%CC%80+09.57.11.png About - Jury Duty In 2015 : Permanent jury at FWA. In 2019: selected out of 800 candidates to be one of the 15 women of the 2019 See It Be It, a program supporting the next generation of female creative directors created by Cannes Lions. 2020 Juror at the French ADC - Digital Category 2024 Juror for the French ADC - Activation Category. Juror on the “See It Be It 2024 Cannes Lions” Program. 2025 Juror on the “See It Be It 2024 Cannes Lions” Program. http://www.gogogadgetogogo.com/personal-projects daily 0.75 2021-01-27 https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582492887-4J9GROL7GNWCFBT0B1S2/THORNS_VS_BOSTON+%2814+of+30%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582862003-NGYKNA669IFCMDO5M1VM/THORNS_VS_BOSTON+%281+of+1%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582314995-VZU1T7E8FFMWQDDO45NG/THORNS_VS_BOSTON+%2815+of+28%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582363558-G3VFDSVKT6FXYZPV9U81/THORNS_VS_BOSTON+%287+of+28%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582388565-QJUZQ7PD84D1ZY7IXRL2/THORNS_VS_BOSTON+%2812+of+28%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582532034-AZHBJ4J5S5A8R8X0PWP4/THORNS_VS_BOSTON+%288+of+30%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582733027-2AICJCKS7ZDCIVO7NNBO/_MG_4955.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582441534-AFTCI24GWHSL9T8J4EKM/THORNS_VS_BOSTON+%281+of+1%29-2.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582473896-UPNCJ440BGW0CBO7GWKY/THORNS_VS_BOSTON+%2820+of+30%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582520336-LVUTCXWU1Z8FV4E5D7A7/THORNS_VS_BOSTON+%289+of+30%29.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582669972-NCPJRL5RJTBQEPFE5FPT/_MG_5112.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430582649702-GUPPU5M9OWAJZ9V3HC42/_MG_4815.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1430795099111-BEG7JD05H97LYXBNOFP1/Screen+Shot+2015-05-04+at+7.54.07+PM.jpg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1472870277414-4QOE1XK5BI4YSRX4F5E4/download+%281%29.jpeg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1472870340213-JESTMJNBGOO7V45W2T21/download.jpeg Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1472870351116-5IZ4T4GGG2FHFD9LQKJK/Screen+Shot+2016-09-02+at+10.37.05+PM.png Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1472870368004-X1LE6P9HIDQ9PMSDGFH4/Screen+Shot+2016-09-02+at+10.33.12+PM.png Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1444328259055-GSHBRI09SJSRESMDPHY5/image-asset.png Personal projects https://images.squarespace-cdn.com/content/v1/545b0c37e4b032c1794ab8f2/1611771866654-CZLV4131XQI6FKSNDU7J/1_W0oeRVVUM5AIA5gO0BeE8Q.png Personal projects - Medium - “Let’s stop hiring strong leaders” After coming back from the Cannes festival in 2019, I wanted to share something about being an introvert and working in advertising. Have a read: https://medium.com/@cecilepimont/lets-stop-hiring-strong-leaders-2830fb09aff3