Coffee purists, look away.
Who says oat milk is just for lattes? Or that coconut doesn't belong in your matcha?
For Alpro Barista, we created a campaign designed to speak to Gen Z and anyone curious enough to experiment with their coffee.
A little less following recipes, a little more following your cravings.
Unexpected combos, questionable experiments, and potentially genius discoveries encouraged.
AGENCY: BETC
CLIENT: ALPRO
CD: Cécile Pimont
AD: Juliette Capdevielle
