One Lupin was already a handful. Now there are two.
For the fourth season of Netflix's Lupin, I worked as a copywriter on the French campaign, crafting headlines around the show's central mystery: two Lupins, but only room for one.
A little mystery, a little mind game, and one very big question: who's the real deal?
Deux Lupin. Un de trop.
Two Lupin. One too many.
Client: Netflix France
Marketing Team: Margot Paquien, Mathieu Abadon
CW: Cécile Pimont
