Adidas -
Run for the Oceans 2021
Every year, Adidas teams up with Parley to help fight against plastic waste. With Run for the Oceans, athletes, influencers and runners from all over the world are pledging kilometers ran to save more plastic from entering the oceans.
In 2019, we worked with Adidas to create a new campaign. A campaign to challenge runners to work even harder.
Impossible is nothing.
When we pitched to have a Real Madrid star and a Barcelona legend running next to each other, we never thought that would happen.
When the campaign was delayed 2 years because of COVID, we never thought it would happen.
Well, it happened and we couldn’t be more proud.
Agency: Studio Lore
Lead Creatives: Cécile Pimont & Pieyre Treuil
Creative Director: Darren Cronje
General Manager: Brian Skahan
Account director: Tobin Kittoe