Instagram -
❤️ sur toi
We collaborated with Wieden+Kennedy Portland on the first ever campaign for Instagram in France.
We were asked to find a language system to articulate their message.
The ♥️on Instagram is more than a functionality. It’s who the brand is. It’s a platform to show the ♥️, share the ♥️ and enjoy the things you ♥️ with everybody.
We came up with a campaign tagline that would resonate with the French audience. “♥️ sur toi” - an idiom borrowed from pop culture that translates literally to “♥️ on you”.
This tagline is modular and can be used for different things. For example, for the launch event, the tagline became “♥️ sur Paris”. It also became “♥️ sur Musique”, “♥️ sur Boomerang” and plenty more.
AGENCY: Wieden+Kennedy Portland
CREATIVE DIRECTORS: Darcie Burrell + Azsa West
ART DIRECTOR: Pierre Jouffray
COPYWRITER: Cécile Pimont