Nike iD x Lewandowski
Robert Lewandowski’s unique game style and personality has been shaped by who he is and where he’s from.
We created a 1-of-1 personalized Nike iD Hypervenom to bring his story to life.
When he received the shoe, Robert sent us a personal message to thank us.
He wrote that he was particularly moved by all the details of his life drawn on the shoe and that he’ll proudly wear them on the pitch.
Every detail has
a meaning
Central to the design is the Eagle – a principal element of Polish visual identity.
The motto of Lewandowski’s hometown of Warsaw, “Semper Invicta” (Always Invincible), also appears, reinforcing the striker’s undestructible mindset.
Other symbols on the boots include Lewandowski’s personal logo, jersey number and a judo belt that pays tribute to his father, a former judoka who passed away when Lewy was a teenager.
The Box
To be faithful to Lewandowski's story who went through a lot, we created a box that looks like his life from the outside: damaged, scratched and bumped.
But just like his spirit, it's unbreakable.
Media/P.R
Every major sneaker/soccer media highlighted the unique design of the boot.
Most engaging Nike Football Post ever
On Instagram, Nike Football reached its highest score of 404 K likes.
Agency : AKQA Portland
Creative Team : CW Cécile Pimont AD Pieyre-Alexandre Treuil
Illustrator/Artist : Christopher Chan
Creative Director : Whitney Jenkins
Brand : Nike iD