The story behind the cleats
PAUL POGBA was famous to wear customized Nike iD, the only shoes that enable him to show his personality on pitch.
In 2014, he scored a goal with Juventus and lifted his shirt to reveal the words " R.L.S City Boys " - the name of his crew when he grew up. He showed the world how proud he was of his hometown Roissy En Brie.
We created a unique Nike iD Tribute Boot retelling the story of his origins and his hometown.
One-Of-A-Kind
We created a unique pattern made of an aerial view of the buildings where he grew up.
Every single details of the boots recount a special moment of his career, honor a person that mattered in his life.
"Wait, what are those crazy boots?"
After only few days, his new Magista iD boots sparked a huge wave of curiosity online.
