YouTube
International Women Rights’Day 2022
Yes I know another brand doing something for IWD. But I promise, we didn’t appropriate an important date to do some feminism washing. We did it right.
Here’s a scary fact, only 30% of Youtube Creators are women. Why?
-Lack of confidence
-Fear of cyber bullying
-Lack of female representation
-Fear of judgement
Elles Font YouTube
This year, we wanted to encourage all the future female creators that still hesitate to go ahead and start their channel.
How?
By amplyfing the voices of established creators, their experiences and giving them a platform to give advices to the future “Youtubeuses”.
We leveraged EllesFontYoutube (TheyMakeYoutube) the YouTube Female Program to answers questions and give them additional support. Because let’s face it, a simple film won’t fix all their problems.
We picked very different profils, brave and bold women who are changing the game by breaking all the stereotypes and labels.
Client : Youtube Creative Studio
Creative Director : Cécile Pimont
Production : Across the Pound