Winning two World Cups in a row hasn’t happened in 60 years.
If they succeed, the French Football Team would make France the undisputed capital of football—the place that produces champions, shapes the game, and drives the culture.
This victory would be proof that France is the land of football—that this game is rooted in their culture, just like rap music, cinéma and food.
Traduction: Football is us
Le Foot, c’est nous is a proud and cheeky claim. A statement that celebrate football as one of the pillars of French culture.
“Football is us” is a way to say that football runs in our DNA, is an inherent part of our culture and belongs to our identity. It’s more than a sport it’s who we are.
It’s a strong statement that to gather France and unite us as a nation.
We created a campaign based on tryptic of 3 things that are very French and embbeded in our culture - always including a football element to reinforce its strong positionning in French culture.
Disclaimer : this campaign wasn’t released as the French team lost in the final.
Agency: Wieden+Kennedy Amsterdam
Account Director: Margot Paquien
Art Directors: Ale Decarvalho + Raffael Kormann
Creative Directors: Evgeny Primachenko + Craig Williams
ACD Writer: Cécile Pimont